After ditching the bar soap for a cleanser and moisturizer, you’re probably feeling accomplished with your newfound skin care routine. You should be proud of yourself—it’s a step that some men will, unfortunately, never make.
Now, you’ve come across something called a ‘firming serum.’ Do you really need to add this extra step to your skin care routine? Here are three of the things you ought to know:
- A firming serum isn’t just for older men—it’s also for any man in his 20s or 30s who wants to retain his youthful appearance.
- Society is growing increasingly competitive for men in both their careers and their personal relationships. Modern men are turning to skin-firming serums to give them an edge.
- Men’s firming serums are easy to adopt into any existing skin care regimen and provide amazing benefits to your skin.
We know that most guys want to keep their skin care routine as simple as possible. But before you dismiss firming serum, here is what you should know:
Firming Serum—a Wrinkle-Fighting Ninja
Firming Serums are anti-aging warriors. Packed with a concentrated dose of vitamins and antioxidants, a powerful men’s firming serum is designed to instantly tighten and firm the face to restore its smooth and vibrant appearance.
Don’t be turned off by the gooey appearance of firming serums. They are formulated to be light and fast-drying, which allows your skin to soak up all the anti-aging ingredients quickly.
Serums should be used after you wash your face with a men’s face wash, but before you put on moisturizer. In case you're wondering, serums should never take the place of your moisturizer! Their lighter, wetter appearance is also because they contain little to no hydrating ingredients.
GOT WRINKLES?
Why Men Need a Firming Serum
We often hear that firming serums are for women. Do guys really need them too?
In short, the answer is yes. Although men generally age slower than women do, they aren’t immune to wrinkles or fine lines.
In fact, men tend to have deeper lines and wrinkles than women do, due to the differences in our skin. Here are a few additional benefits to using a firming serum:
Improved Appearance. Women aren’t the only ones who want to turn back the clock on their skin. There is overwhelming evidence that men care deeply about their appearance.
Perhaps the most telling is the state of the men’s skin care industry. It’s having a big moment, with sales reaching $345 million last year.
Boost Career. One reason for the growth of the men’s skin care industry is the rising fear that a man’s appearance can impact his career. As one Harvard study discovered, the concern is valid.
The importance of looking healthy and vibrant at work is especially important in the tech industry, where the workforce is comprised mostly of younger men. To fight against ageism, many men are investing in firming serums which can help them appear younger.
Firm Skin Without Botox. We’ve all seen the consequences of bad Botox. The truth is that you don’t need Botox to improve your appearance. Many of the ingredients in high-quality firming serums achieve a similar affect to Botox, without the negative side effects.
What to Look for in a Men’s Firming Serum
Whether you want to take preventative measures against wrinkles and fine lines or reduce the appearance of existing wrinkles, a firming serum is an extremely effective way to slow down the signs of aging.
How do you find the right men’s firming serum? Look for a few of the following ingredients:
Retinol. Also known as vitamin A, Retinol is part of the retinoid family, a group of chemicals known for their anti-aging properties. When Retinol is applied topically, enzymes convert it into retinoic acid, which stimulates collagen production and promotes cell turnover. As a result, Retinol is effective at treating everything from eczema to dark spots and deep wrinkles.
Caffeine. Rich in antioxidants and anti-aging properties, Caffeine is commonly added to firming serums and moisturizers to firm and smooth skin. Several studies have revealed that Caffeine is effective at improving blood flow and protecting cells against UV radiation.
Acetyl Hexapeptide-8. Also known as Argireline, Acetyl Hexapeptide-8 is a peptide compound which relaxes faces muscles and reduces the appearance of wrinkles associated with facial expressions. Like Botox, Acetyl Hexapeptide-8 has a tightening effect which prevents skin from forming new wrinkles caused by squinting or smiling.
Take the skin care quizYou Can Still Keep It Simple
When it comes to men’s skin care, most of us like to keep our products to a minimum. We’re not asking you to wake up and apply eight different products to your face—just a simple men’s firming serum that takes five seconds to apply.
We guarantee that you won’t mind taking this small additional step once you start seeing the amazing results of smoother, younger-looking skin. Plus, Tiege Hanley makes it easy by delivering it straight to your doorstep. Just order our LEVEL 3 Skin Care System, which contains our SUPER SERUM, and better-looking skin will soon be yours.
